resume

• Leading a cross-functional team of paid media, paid search, and social media professionals.
• Created WP Engine’s first-ever paid media team, organizing display, paid social media, and SEM planning and operations into one team.
• Led the development of the company’s paid media strategy, funnel, and operational infrastructure.
• Grew the media budget 5X in three years by continuing to provide positive ROAS, contributing to average YoY revenue growth of 30%.
• Actively managing a multi-million dollar media budget to meet aggressive growth goals.
• Expanding WP Engine’s advertising into new channels, including CTV, native display, and audio.
• Onboarded WP Engine’s first DSP to consolidate myriad display vendors into one scalable platform.
• Leading WP Engine’s organic social media team and strategy focused on searchability, employee enablement, and customer engagement.
• Onboarded WP Engine’s first employee social media enablement tool.
• Oversaw corporate social media communications and response for three major M&A events.

I was hired as Indeed’s first social media lead reporting to the Vice President of Corporate Marketing. (I was promoted from Social Media Manager to Senior Social Media Manager in March 2016.)

• Led a global social media team of 4, managing Indeed’s paid and organic social media presence globally (North America, EMEA, APAC).
• Transitioned the company’s paid social media function from our media agency, creating the internal paid social practice.
• Managed a global, multi-million dollar media budget.
• Used paid and organic social media as a vehicle to drive brand awareness, generate leads, and grow product conversions.
• Led social media governance, establishing and implementing a company-wide social media use policy.
• Worked with Indeed’s creative and media agencies to execute global and local social programs.
• Developed a social media strategy that resulted in the publishing of thousands of pieces of content and increased social brand engagement by 36%.
• Worked with the Client Services team to build a dedicated social customer service team.

I was hired as Indeed’s first social media lead reporting to the Vice President of Corporate Marketing. (I was promoted from Social Media Manager to Senior Social Media Manager in March 2016.)

• Led a global social media team of 4, managing Indeed’s paid and organic social media presence globally (North America, EMEA, APAC).
• Transitioned the company’s paid social media function from our media agency, creating the internal paid social practice.
• Managed a global, multi-million dollar media budget.
• Used paid and organic social media as a vehicle to drive brand awareness, generate leads, and grow product conversions.
• Led social media governance, establishing and implementing a company-wide social media use policy.
• Worked with Indeed’s creative and media agencies to execute global and local social programs.
• Developed a social media strategy that resulted in the publishing of thousands of pieces of content and increased social brand engagement by 36%.
• Worked with the Client Services team to build a dedicated social customer service team.

I was hired as Teespring’s first social media marketing lead, tasked with putting in place a comprehensive strategy and operational structure for the rapidly growing start-up.

• Established the company’s first social media content, monitoring, and paid strategies.
• Monitored 10+ social outlets, engaging with prospects and customers.
• Utilized Photoshop and InDesign to create conversion-focused content ranging from case studies to social content.
• Managed the Twitter presence of the CEO & Co-Founder.
• Trained Customer Service agents in the application of social media.
• Developed and implemented the employee social media use policy.

I was one of the first members of the Social Media team at Mohegan Sun, managing social media for entertainment properties across the United States, including Mohegan Sun Arena and one of the largest casinos in the country.

• Developed and implemented social media campaigns including live event integration and concert promotion for national and international touring acts.
• Managed Mohegan Sun’s brand across all social media platforms and review sites, interacting with customers and identifying engagement opportunities.
• Created and posted social content in support of five Mohegan Sun properties.
• Utilized Photoshop to create and edit engaging photos and graphics for use on a wide range of social channels.
• Created and implemented SMS marketing strategies.

• Produced 6 hours of live radio per week.
• Assisted Event Manager in production and marketing of 3 concerts per month.
• Maintained an online ticketing system.