resume

I’m a data-first marketer that specializes in building social media strategies and teams from the ground up. I have experience adding value to companies in the entertainment and tech industries, applying social media to brand awareness, thought leadership, lead generation, direct response, and content marketing strategies.

-Experience-

Sr. Social Media Manager
WP Engine | Austin, TX
Mar 2017 – Present

  • Leading WP Engine’s social media team and strategy.

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Sr. Social Media Manager
Indeed | Austin, TX
Mar 2016 – February 2017

After being hired as Indeed’s first social media lead I was promoted to Senior Social Media Manager.

  • Lead a global social media team of 4 that manages Indeed’s social activity for a growing number of global markets (currently United States, United Kingdom, Australia, Canada, Germany, France, Netherlands, Japan, and India)
  • Manage a global, multi-million dollar media budget
  • Use social media as a vehicle to drive brand awareness, generate leads, and grow product conversions
  • Lead social media governance, ensuring company-wide social media use follows our established policies

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Social Media Manager
Indeed | Austin, TX
Oct 2014 – Mar 2016

I was hired as Indeed’s first social media lead, reporting to the Vice President of Corporate Marketing.

  • Manage all social activity for a rapidly growing number of global brand markets
  • Developed a social media strategy that has resulted in the publishing of thousands of pieces of content, earned several billion impressions to date, and increased engagement rates globally by an average of 36%
  • Manage a global, multi-million dollar media budget
  • Work directly with Indeed’s creative and media agencies to execute large social programs
  • Use social media as a vehicle to drive brand awareness and generate leads
  • Create content for use 4 global markets, writing creative copy and producing images and graphics using Photoshop and Illustrator
  • Curate and collect content by working directly with the Content Marketing, Public Relations, Country Marketing, Design, and Marketing Science teams
  • Work with the Client Services team to develop a dedicated social customer service function

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Sr. Social Media Strategist
Teespring | Providence, RI
Mar 2014 – Sept 2014

I was hired as Teespring’s first social media marketing lead, tasked with putting in place a comprehensive over-arching strategy and structure for the rapidly growing company.

  • Established the company’s first social media content, monitoring, and paid support strategies
  • Managed one Social Media Coordinator
  • Managed and monitored 10+ social outlets, engaging with customers and providing customer service
  • Generated creative, engaging, and conversion-focused content for use on a variety of platforms
  • Developed and implemented social media contests with measurable ROI
  • Utilized Photoshop and InDesign to create graphics, reports, and case studies
  • Utilized free and paid analytics platforms, including Google Analytics, to craft reports on social media ROI
  • Managed the Twitter presence of the CEO & Co-Founder
  • Trained Customer Service agents in the application of social media
  • Developed and implemented employee social media use policy

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Social Media Specialist
Mohegan Sun | Uncasville, CT
Jan 2012 – Mar 2014

I was one of the first members of the Social Media team at Mohegan Sun, one of the largest casinos in the United States.

  • Managed Mohegan Sun’s brand image across all social media platforms
  • Created social content in support of Mohegan Sun’s 5 properties
  • Monitored 12+ social media channels, representing the Mohegan Sun brand, interacting with customers, and identifying brand opportunities
  • Produced creative, engaging, and search engine optimized content for use on a wide range of social platforms
  • Developed and implemented social marketing campaigns including social contests and live event integration
  • Created and maintained relationships with key bloggers and social influencers
  • Utilized Photoshop to create and edit photos and graphics for social media use
  • Created and implemented SMS messaging marketing strategies
  • Analyzed and reported on social media efforts

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Asst. Music Director/Event Producer
WCUW | Worcester, MA
Aug 2011 – Jan 2012

  • Produced radio promos and at least 6 hours of live radio per week
  • Worked with Event Manager to produce at least 3 concerts per month
  • Promoted concerts and station events using social media and email marketing
  • Maintained a music database with over 40,000 items
  • Maintained station’s online ticketing system

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-Education-

Master of Business Administration
Nichols College | Dudley, MA

B.S., Entertainment Management
Nichols College | Dudley, MA