Does Social Media Engagement Matter?

Social media engagement doesn’t matter as much as you think. Or, I should say, we don’t really know how much social media engagement matters. The reason every marketing conference for the last eight years has featured a breakout session called “What is the value of…


Social Media Is A Tactic, Not A Strategy

Social media is a tactic, not a strategy. I’m not the first to say this but I’m writing about it because I think this simple mindset switch can save social media professionals from over-inflating the effectiveness of social. Putting social media in its proper context…


Is Being Vice President Worth It?

Who wants to be Vice President? The position is generally regarded as a thankless job with little responsibility. In fact, until the 12th Amendment was ratified in 1804 the only way to become Vice President was to come in second place (first loser) in a…


Measuring Hip Hop’s Prominence

I’m a big fan of hip hop and recently I’ve been thinking about it’s place in pop culture. Below is my stab at trying to understsand and visualize the history of rap’s prominence in the United States. I counted the number of weeks per year…


Social Media Marketing Lessons From 1902

I recently read Successful Advertising: How to Accomplish It by J. Angus MacDonald. I bought this book, which was first printed in 1902, as a novelty, but after perusing it I realized that a lot of its key lessons still apply today. Below are some social…


Social Copy: Keep It Real, Keep It Brief

“Write like you speak. Edit like you’re being charged by the word.” I read that (or a general approximation of that) years ago in an article about social media best practices. I can’t remember where it was published or who wrote it, but I owe…